“Norma and I were delighted to meet and to spend time with the students at St Mary’s University College. It is encouraging to see international trade and marketing on the course curriculum, and we hope that we were able to bring to life the export journey our local businesses are making every day, supported by Invest NI. We wish the students every success in their studies.”
Rita Day, Lecturer in Business Studies commented:
“We are extremely grateful to Invest NI for taking the time to deliver a presentation giving our international marketing students a better understanding of the application of marketing principles to various countries. The presentation followed the export journey, looking at global operational differences, similarities and opportunities in order to meet global objectives.”